Pricing an Event Week: What We Did Around CMA Fest
CMA Fest ran June 4 through 7 and the race weekend came a few days earlier.
Event weeks are the easiest revenue in Nashville to overprice and the easiest to underprice.
Tag: cma fest
90,000 fans a day: how turnovers actually work during festival week
CMA Fest drew about 90,000 fans a day in June, and NASCAR closed the month out at the Superspeedway.
Peak weeks are won and lost in housekeeping, not in pricing.
16.8 million visitors, 1.2 million of them in short-term rentals
Nashville hosted a record 16.8 million visitors in 2023 who spent $10.56 billion, about $29 million a day.
Roughly 1.2 million of them stayed in a short-term rental. CMA Fest starts Thursday.