The New Stadium Topped Out. What East Bank Owners Should Expect.
On November 21 the Titans held a topping-out ceremony at the new stadium on the East Bank. Steel is up. The building opens in 2027.
When the Titans broke ground in February 2024 I told East Bank owners the project had two halves — years of construction, then a step change in demand. Steel going up is the seam between them, and it does not move either date.
I get asked about this constantly by owners on the east side of the river, usually in the form of "should I be doing something." The honest answer for the next fourteen months is mostly no, with three specific exceptions.
The thing that is actually happening
An enclosed stadium changes Nashville's event calendar in a way an open one cannot. Right now the big-ticket concert and event dates cluster in the warm months because the venue is outdoors. A roof moves a portion of that inventory into January, February and March — which are, not coincidentally, the months when Nashville short-term rental calendars look worst.
That is a real structural change to seasonality, and it is worth more to a Nashville owner than another summer weekend would be. Summer already sells. February does not.
It also puts Nashville in the conversation for events that require an enclosed venue. Whether any of those actually land here is not something I am going to speculate about in a blog post.
What the next fourteen months look like
Construction. That is it. And construction on the East Bank means road closures, dust, crane traffic and a neighborhood that photographs worse than it will in 2027.
Meanwhile the lodging market is absorbing supply. That November market report I mentioned a couple of weeks ago put 2,587 hotel rooms under construction in Nashville, about 4.2% of existing supply, with third-quarter RevPAR down 4.2%. New rooms and a stadium that has not opened yet is not a combination that helps you next spring.
The three things I would actually do
One: stop marketing the stadium. If your listing copy leans on "walk to the new stadium," you are selling a building that does not exist to a guest booking a trip in April. Sell what is there now — the greenway, Nissan Stadium's current season, downtown across the pedestrian bridge, the restaurants that are actually open.
Two: photograph away from the site. If your exterior shot has a crane in it, reshoot. Guests do not read press releases; they look at the picture and decide whether this looks like a place they want to wake up.
Three: do not buy on the come. I have talked to three people this year who were looking at East Bank-adjacent property specifically because of 2027. Two of them were assuming a short-term rental permit they could not actually get — new not-owner-occupied permits are not available in residential districts, and the grandfathered ones do not survive a sale. Underwrite the property on what it can legally and realistically earn in 2026, not on a stadium.
How we plan for a date this far out
We load known event dates into pricing well before they become obvious, and we revisit them. That sounds like the same statement twice, but the revisiting is the part that matters. A date that looked enormous eighteen months out often gets oversupplied by the time it arrives, because every host in the city set a big number on the same night and half of them will discount in the last three weeks.
Our Monday pricing pass reviews the next ninety days night by night for every home we manage, and long-dated event weekends get a separate look each month — the same way the New Year's Eve window gets built out back in August and then revisited every week until it arrives. When 2027 dates start appearing on the calendar, that is how they will be handled: set early, watched continuously, adjusted on what actually books rather than on what everyone assumed. It is part of management here, not a separate revenue product.
The honest version
A stadium two years out does not change what you should do in December 2025. It changes what your property is worth in 2028, and it modestly improves the case for owning in Nashville through the winter months rather than selling into a soft spring.
Between now and then you still have to win Tuesdays.
If you are weighing whether to hold, buy or switch managers ahead of all this, send me the address and I will give you my read. I own here too — I am making the same calls with my own money.